Social Media Buyer Beware

I was interested to find the other day an article lambasting older Social Media creators, ie people that are over 25 who are capable as any of understanding and creating superbly choreographer Social Media Networks.

This phenomena is not the sole hunting ground of the intern or novice so called Social Media expert, in fact just the opposite, buyer beware: I have posted this small snip it from the article, well worth a read:

"One of my biggest gripes nowadays is the mistaken belief that I have heard repeated time and again in a form similar to this: "Young adults are so clued into Social Media, so we're going to hire an intern to handle Social Media for our brand." Again, if you are reading this blog and have found yourself thinking an intern is the solution to close the Social Media gap in your organization, this is another warning sign to proceed with caution and seek expertise where you need expertise. Social Media is the most important change in human and marketing communications in a decade, and trusting your brand's presence and reputation to the maturity, expertise, knowledge, and judgment of a 22 year old is as dangerous as it sounds.

Habitat found this out the hard way. Not only did they leave an important marketing channel to an intern, they also completely failed to monitor this channel or their employee. It is evident no one was subscribed to and keeping tabs on the company's own Twitter feed, or if they were, they lacked the Social Media wisdom to recognize a truly horrible and painfully apparent Social Media mistake.

Find the full article at: http://socialmediatoday.com/augieray1/634661/response-why-every-social-media-manager-should-be-under-25

see you all later, regards David